A new digital storytelling experience for VH1 in America has just launched!
Hit The Floor: The Locker Room documents the online conversations characters of new VH1 drama, Hit The Floor, are having, allowing viewers to get more depth from storylines running throughout the show. Scripted activity is brought in from Twitter, Facebook, Instagram, and so on, to build stories and give fans an extra level of drama.
I worked as visual and interaction designer, as part of the team at Somethin' Else, working closely with the VH1 team in the States, to bring the system to life.
It was a really exciting project to be part of – check it out!