Brand creation and development

Communicating to your audiences in a clear and consistent way is key to the success of your business. Distill what your business or product stands for. Consider your audiences, and create a means of communication that informs and inspires.

A brand can permeate, influence and drive every aspect of your business. The care and attention taken to create a brand must also be used during its life span, to sustain it and help it grow. Dean Vipond can work with you, to create a unique brand, or develop an existing one, to bring you closer to your audiences, and build the success of your business.

User experience design

So much of what your audience perceives of your brand is affected by their experience of it. The ease of use of your products; the promptness of your services; the efficiency with which staff deal with enquiries. All of these factors can contribute to, or chip away at, a positive perception of your brand. The same is, of course, true for a customer's experience of your brand online.

Dean Vipond can identify what makes your brand unique, and create a user experience that will meet and exceed the expectations of your audience. Your users will enjoy a unique and consistent experience of your brand across all platforms - be they web, mobile or other digital media.

Approaching a design project with your audience's needs at the forefront is known as user-centred design, and is a methodology Dean Vipond has been using for years. Find out more about user-centred design

Online advertising campaigns

Advertising is meant to be noticed. It's as simple as that. However, it's now also an established medium for building brand recognition and credibility.

In H1 2008, the online advertising market was worth £1,682.5m, up 21%, on a like for like basis, on the previous year. With its market share reaching 18.7%, online maintained its strong growth compared to the rest of the advertising market. (source: IAB). As growth continues, more advertising is being pushed online, causing 'ad blindness' amongst web users, for those advertisers not being smart in their approach.

It is a hugely exciting area, as it allows unparalleled interaction between your audiences and your brand, through display ads, branded games, email, virals, social networking applications and more.

Creativity and a sound understanding of a user's mindset is key to creating an online ad campaign that can deliver results. Dean Vipond has worked closely with advertising clients such as Orange and Wanadoo, to produce ads that build awareness and encourage interaction.