Client: Tweenjo

Project: Branding and site design

http://www.tweenjo.com

Tweenjo is an information portal for people who have been made redundant, or who are stuck in a job they dislike, and are looking for a change. Dean Vipond created a friendly, positive and reassuring brand identity, to reflect the portal's emphasis on community, with users encouraged to blog about their experiences of redundancy.

Simplicity was the central tenet of the design of the portal, to allow the content to be the main focus. A series of character designs were created, to help bring a sense of positivity to what can, for many, be a very distressing time.