Client: JustPayLess

Project: Interaction and site design

http://www.justpayless.co.uk

JustPayLess is a business which negotiates reduced transaction rates for companies who deal with credit and debit card payments. It had ambitious plans for its web site, which was to be a primary tool in the business' drive to enrol new members.

Dean Vipond devised a site structure that would both encourage new sign-ups, and position the JustPayLess brand as a knowledge centre in the field of card transactions. To this end, the site aimed to both promote the immediate financial benefits of becoming a JustPayLess member, and at the same time providing advice and consultancy for merchants dealing with international banks.

In partnership with a web development consultant, Dean Vipond created an online calculator, which allows users to enter details of their business and receive an instant estimate on how much money they could save.