Client: Orange Film

Project: Branding and site design

In order to strengthen Orange’s credibility in the area of film, a full redesign of the existing portal channel was commissioned.

Dean Vipond was lead designer, establishing a strong, cinematic visual style, to establish the site as ‘serious about film’. Clear visual guidelines were drawn up for the channel's editors, to ensure only certain types of film imagery were used, in order to maintain a visual style, regardless of the films being promoted.

This was a lengthy, deep project, which involved working closely with information architects, usability specialists and web development teams.