Client: Orange Broadband Shop

Project: Branding and interaction design

http://orange.co.uk/time/broadbandaccess/

Orange’s online sales function for its home broadband products needed a revamp.

This is a highly competitive arena, where clarity of the product offering is paramount to the customer’s browsing experience.

Establishing clear and progressive user journeys, ensuring customers have the information they need to make an informed decision, is key to converting potential customers into sales. Dean Vipond implemented a solution which allowed users to browse without being pushed, while at the same time clearly signposting purchasing points.