Client: Six To Start and Channel 4

Project: Visual and interaction design

http://e4.com/misfits

The Misfits online experience was an ambitious and groundbreaking project to accompany the E4 drama Misfits.

Dean Vipond was appointed by entertainment production company Six To Start to provide visual design for the experience, which allows users to explore scenes from the show and gaining a deeper understanding of the characters and storyline. It was an example of 'transmedia storytelling', which allowed people to also follow some of the main show's characters on external sites, such as Twitter, Youtube, Flickr and even Amazon.

In the show, a gang of teenagers on community service gain super powers following a mysterious thunderstorm. The main 'hub' of the experience was based on E4.com, packed lots of functionality into the overall E4 portal structure. An edgy, grafitti–influenced graphic approach was developed to complement the style of the show, while retaining a sense of fun and humour. Players can also post their progress and scores to Facebook.

As a prize for completing each main scene, players were presented with a a fast-moving game rendered in Banksy–style graffiti illustrations.

“Dean's designs obviously look great; more importantly the stuff behind the design that you don't see is beautifully crafted, too. He's lovely to work with, bringing his deep understanding of design for interaction along with lightning fast delivery and buckets of cheerful patience to our project.” – Kim Plowright, Project Manager, Six To Start