Dean Vipond will be speaking at the Leeds leg of Carsonified's "Future Of Web Design" tour. The title of the talk is "Totally original, I swear!" – how personality can improve user experience.

[caption id="" align="alignleft" width="580" caption="FOWD tour"]FOWD tour[/caption]

How can a site, app or service be improved by employing a stronger personality? Dean Vipond will be examining how being more 'human' can foster emotional engagement, increase brand equity and improve usability. This session will look at a number of examples, both successful and less successful, where tone of voice, design and interaction combine to change the way a user interacts. 
The event is at The Rosebowl in Leeds, on Wednesday 16th September.

To find out more about the event, and to book tickets, visit the Future Of Web Design tour page.

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